A publisher offers college professors one of four best-selling mass-market books as an incentive for filling out

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A publisher offers college professors one of four best-selling mass-market books as an incentive for filling out a 10-page mail questionnaire about a new textbook. What advantages and disadvantages does this incentive have?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:44 AM

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A publisher offers college professors one of four best-selling mass-market books as an incentive for filling out

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The major advantage of any incentive is to increase mail survey response rates The book ince...View the full answer

Business research methods

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