A well-known conglomerate that manufactures a multitude of non-competing consumer products instituted a corporate-wide initiative to encourage

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A well-known conglomerate that manufactures a multitude of non-competing consumer products instituted a corporate-wide initiative to encourage the managers of its many divisions to share consumer demographic information. However, since the initiative was implemented, the CEO has noticed that less information is available than ever. Why do you think the CEO’s plan backfired?


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