Absolutee Vodka entered two new market segments as part of an offensive strategy to grow sales. Explain

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Absolutee Vodka entered two new market segments as part of an offensive strategy to grow sales. Explain the logic of this offensive strategy and why the company elected to create new brand names for each segment.

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:10 AM

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Absolutee Vodka entered two new market segments as part of an offensive strategy to grow sales. Explain

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Unserved segments above and below the price segment served by Abso...View the full answer

Market Based Management

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