Are the cultures of the world becoming more similar or more distinct?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:31 AM

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In terms of consumer behavior, are the worlds countries and their cultures becoming more similar or more different? Discuss.
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Are the cultures of the world becoming more similar or more distinct?

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Consumer Behavior Building Marketing Strategy

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