Are there direct marketing channels in consumer markets? How do they differ from direct channels in business-to-business

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Are there direct marketing channels in consumer markets? How do they differ from direct channels in business-to-business markets?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:08 AM

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Are there direct marketing channels in consumer markets? How do they differ from direct channels in business-to-business

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t he various channel systems used in consumer markets Direct consumermarketing channels rely ...View the full answer

Market Based Management

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