As a small group of five or six, discuss the following statement: Quantitative research is more important

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As a small group of five or six, discuss the following statement: "Quantitative research is more important than qualitative research because it results in statistical information and conclusive findings."

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:52 AM

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As a small group of five or six, discuss the following statement: Quantitative research is more important

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This statement ignores the guidance that qualitative research provides q...View the full answer

Marketing Research An Applied Orientation

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