As discussed in the chapter, PRIZM is one of the leading lifestyle segmentation systems. Go to www.tetrad.com/pcensus/usa/prizmlst.html

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As discussed in the chapter, PRIZM is one of the leading lifestyle segmentation systems. Go to www.tetrad.com/pcensus/usa/prizmlst.html and review 67 PRIZM clusters. Which cluster would each of the following retailers most likely target?
a. Tiffany's
b. Macy's
c. Wal-Mart
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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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