As part of its bankruptcy restructuring, on June 3, 2009, General Motors (GM) debuted an ad campaign

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As part of its bankruptcy restructuring, on June 3, 2009, General Motors (GM) debuted an ad campaign that revealed glimmers of a streamlined GM: fewer brands (Cadillac, Buick, Chevrolet, GMC) and fewer models within each brand.

a. What research would you have done to determine which vehicle models GM should retain and which it should drop?

b. What would you have measured and with what type of measurement scale?

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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Question Posted: Sep 17, 2014 10:31 AM

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As part of its bankruptcy restructuring, on June 3, 2009, General Motors (GM) debuted an ad campaign

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a Respondents will suggest a wide range of research possibilities here Some will be related to data mining tracking sales of various models over say t...View the full answer

Business Research Methods

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