Assume you are interested in opening a restaurant in your town. Go through the steps in the

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Assume you are interested in opening a restaurant in your town. Go through the steps in the strategic planning process shown in Exhibit 4-6. Focus on doing a situation audit of the local restaurant market, identifying alternatives, evaluating alternatives, and selecting a target market and a retail mix for the restaurant.
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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