Briefly describe the following trade promotion terms: a) Spiff b) Dealer premium c) Collateral materials d) Point-

Question:

Briefly describe the following trade promotion terms:
a) Spiff
b) premium
c) Collateral materials
d) Point- of- purchase material
Dealer
A dealer in the securities market is an individual or firm who stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). A dealer seeks to profit from the spread between the...