Buying a Car: Create a Decision Matrix David, an outrigger canoe racer, needs to buy a new
Question:
David has the following choices:
● Station wagon
● SUV with or without a sun roof
● Four-door sedan, a high-miles-per-gallon “family car”
● Sports car, convertible
He wants to consider the following criteria:
● Price
● Ability to carry cargo such as a canoe
● Fuel efficiency
● Comfort over long distances
● Good looks and fun
● Quality build/manufacturer’s reputation
Your Task.
Follow the steps outlined in Figure to determine an assessment scale and to assign a score to each feature. Then, consider which weights are probably most important to David, given his needs. Calculate the totals to find the vehicle that’s most suitable for David.
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Related Book For
Business Communication Process and Product
ISBN: 978-0324542905
6th Edition
Authors: Mary Ellen Guffey
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