Can the Uppsala Model explain the actions of large MNCs?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:40 AM

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Can the Uppsala Model explain the actions of large MNCs?

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One can argue that this answer is dependent on the specific MNC being addressed However in genera...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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