Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential

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Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:16 AM

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Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential

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Core beliefs and values are passed on from parents to children and are reinfor...View the full answer

Principles of Marketing

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