Explain how companies can take a proactive stance toward the marketing environment.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:16 AM

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Explain how companies can take a proactive stance toward the marketing environment.

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Many companies view the marketing environment as an uncontrollable element to which they must react ...View the full answer

Principles of Marketing

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