Compare and contrast the terms product idea, product concept, and product image.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:14 AM

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Compare and contrast the terms product idea, product concept, and product image.

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A product idea is an idea for a possible product that ...View the full answer

Principles of Marketing

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