Explain why successful new product development requires a customer-centered, team-based, and systematic effort.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:14 AM

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Explain why successful new product development requires a customer-centered, team-based, and systematic effort.

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The newproduct development process shown in Figure highlights the important activities needed to fin...View the full answer

Principles of Marketing

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