Compare and contrast the use of scanner tests and conventional market tests.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:02 AM

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Compare and contrast the use of scanner tests and conventional market tests.

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Scanner tests are conducted in an actual market environment The test product must be made available ...View the full answer

Strategic Marketing

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