Conduct the following analysis on the Nike data given in Internet and Computer Exercises 1 of Chapter
Question:
a. Analyze this data using principal components analysis, using the varimax rotation procedure.
b. Interpret the factors extracted.
c. Calculate factor scores for each respondent.
d. If surrogate variables were to be selected, which ones would you select?
e. Examine the model fit.
f. Analyze the data using common factor analysis, and answer questions b through e again.
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a They should use SPSS SAS or Minitab to analyze the data The value of KMO is greater than 05 and th...View the full answer
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Related Book For 
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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