Consider the retail operations for a bank. For these operations, how should the bank define its customer?

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Consider the retail operations for a bank. For these operations, how should the bank define its customer? Should each individual be the customer? Alternatively, should each household be the unit of analysis?

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Managerial accounting

ISBN: 978-0471467854

1st edition

Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin

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Question Posted: Feb 20, 2013 09:37 AM

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Consider the retail operations for a bank. For these operations, how should the bank define its customer?

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This question gets at the concept of who is a customer For example a single househo...View the full answer

Managerial accounting

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