Define unit of analysis in a marketing research context.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:42 AM

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Define unit of analysis in a marketing research context.

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The unit of analysis for a study ind icates what or wh...View the full answer

Business research methods

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