Consider the three broad categories of firms: manufacturers, retailers, and service firms. Give an example of a

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Consider the three broad categories of firms: manufacturers, retailers, and service firms. Give an example of a cost leader and a differentiator in each of the three categories. Do there tend to be more cost leaders relative to differentiators in one or more of these categories?

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Cost management a strategic approach

ISBN: 978-0073526942

5th edition

Authors: Edward J. Blocher, David E. Stout, Gary Cokins

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