Michael Porter argues a firm cannot be at the same time a cost leader and a differentiator.

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Michael Porter argues a firm cannot be at the same time a cost leader and a differentiator. Do you think a firm could be a cost leader and then become a differentiator, or vice versa?

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Cost management a strategic approach

ISBN: 978-0073526942

5th edition

Authors: Edward J. Blocher, David E. Stout, Gary Cokins

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