CRM is referred to as an enabler of great marketing. In what specific ways does CRM enable

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CRM is referred to as an "enabler of great marketing." In what specific ways does CRM enable great marketing? That is, what can a marketing manager do better because their firm effectively practices CRM?
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Organizational Behaviour Concepts Controversies Applications

ISBN: 978-0132310314

6th Canadian Edition

Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward

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