Debate the issue of global versus adapted products for the international marketer.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:49 AM

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Debate the issue of global versus adapted products for the international marketer.

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A recurring debate exists relative to product planning and focuses on the question of standardized p...View the full answer

International marketing

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