Define and describe a banner ad. Some experts say the effectiveness of banner ads is declining. Is

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Define and describe a banner ad. Some experts say the effectiveness of banner ads is declining. Is that an accurate assessment? Why or why not?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:33 AM

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Define and describe a banner ad. Some experts say the effectiveness of banner ads is declining. Is

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Banner ads are small ads about other Web pages on which people can click t...View the full answer

Advertising & IMC Principles & Practice

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