Define customer relationship management. What is meant by the statement CRM is primarily a mindset?
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CRM is a firms efforts to create nothing short of complete customization of products andor ser...View the full answer
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Related Book For 
Small Business Management Launching & Growing Entrepreneurial Ventures
ISBN: 978-1133947752
17th edition
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
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