Define qualitative and quantitative research. Compare and contrast the two approaches.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:43 AM

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Define qualitative and quantitative research. Compare and contrast the two approaches.

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Qualitative research is research that addresses research objectives through techniques that allow th...View the full answer

Business research methods

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