Define response rate and discuss why a marketing manager might be concerned about the response rate achieved

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Define response rate and discuss why a marketing manager might be concerned about the response rate achieved in a particular survey. Give an example.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:31 AM

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Define response rate and discuss why a marketing manager might be concerned about the response rate achieved

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Response rate is the percentage of people contacted who complete a question or interview The ...View the full answer

Essentials of Marketing

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