Define the terms reach, frequency, and impact.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:40 AM

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Define the terms reach, frequency, and impact.

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Reach is a measure of the percentage of people in the target market who are e...View the full answer

Principles of Marketing

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