How do an advertisements appeals differ from its execution style?

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How do an advertisement’s appeals differ from its execution style?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:40 AM

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How do an advertisements appeals differ from its execution style?

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An advertising appeal has to do with determining the benefits that will appeal to the consum...View the full answer

Principles of Marketing

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