Dell relies mostly on direct marketing in the consumer market, so why would Dell use VARs in

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Dell relies mostly on direct marketing in the consumer market, so why would Dell use VARs in the business market?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:08 AM

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Dell relies mostly on direct marketing in the consumer market, so why would Dell use VARs in

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VARS are unique in the function they provide in bundling software and hardware into ...View the full answer

Market Based Management

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