Describe how each of the following firms product managers should approach the (i) Catholic, (ii) Protestant, (iii)

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Describe how each of the following firms’ product managers should approach the (i) Catholic, (ii) Protestant, (iii) born-again Christian, (iv) Jewish, (v) Muslim, and (vi) Buddhist subcultures.
a. Red Bull
b. Wendy’s
c. NBA
d. Maxim magazine
e. The United Way
f. Dell laptops
g. Facebook
h. Estee Lauder makeup
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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