Describe the characteristics of a new product that affect its rate of adoption. Which characteristics will impact

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Describe the characteristics of a new product that affect its rate of adoption. Which characteristics will impact how quickly the new digital services described above will be accepted by mourners in Canada?

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Marketing An Introduction

ISBN: 978-0134470528

6th Canadian edition

Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz

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Question Posted: Aug 04, 2017 09:41 AM

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Describe the characteristics of a new product that affect its rate of adoption. Which characteristics will impact

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Five characteristics that are especially important in influencing an innovations rate of adoption Re...View the full answer

Marketing An Introduction

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