Describe the conflict between traditional PR agencies and those that see PR as more of a marketing
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Ries Ries in their book The Fall of Advertising and the Rise of PR contend that PR will replace advertising in terms of importance in the marketing co...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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