Describe the five drivers of industry competition and apply them to the analysis of a new chain

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Describe the five drivers of industry competition and apply them to the analysis of a new chain of stores that sells teen-oriented furniture and accessories. What competitive strategy would you use for this business and why?
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Enterprise

ISBN: 978-0324786552

1st edition

Authors: William B. Gartner; Marlene G. Bellamy

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