Develop a moderators guide that could be used in a focus group interview to investigate the following

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Develop a moderator’s guide that could be used in a focus group interview to investigate the following question: “What does cool’ mean to teens and how do teens decide what products are “cool”?
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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