Thinking about how most participants are recruited for focus groups, identify and discuss three ethical issues that

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Thinking about how most participants are recruited for focus groups, identify and discuss three ethical issues that the researcher and decision maker must consider when using a focus group research design to collect primary data and information.

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:29 AM

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Thinking about how most participants are recruited for focus groups, identify and discuss three ethical issues that

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The first ethical issue which surfaces in recruiting for a focus group is whats referred to as the problem of retreads Retreads are individuals who ma...View the full answer

Essentials of Marketing Research

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