Discuss and compare the advantages and disadvantages of survey methods and test marketing.

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Managerial economics

ISBN: 978-1118041581

7th edition

Authors: william f. samuelson stephen g. marks

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Question Posted: Jan 30, 2013 01:04 AM

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Discuss and compare the advantages and disadvantages of survey methods and test marketing.

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Survey methods are relatively inexpensive but are ...View the full answer

Managerial economics

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