Discuss how brand building is changing as marketing moves from the consumer era to the relationship era.

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Discuss how brand building is changing as marketing moves from the consumer era to the relationship era. Find an example of a company that has made the transition to the relationship area and discuss how it has done so.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:39 AM

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Discuss how brand building is changing as marketing moves from the consumer era to the relationship era.

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Branding involves building and maintaining a favorable identity and image of the company andor its products or services in the mind of the customer It involves building and maintaining brand awareness ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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