Who are the various participants in the integrated marketing communications process? Briefly discuss the roles and responsibilities

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Who are the various participants in the integrated marketing communications process? Briefly discuss the roles and responsibilities of each and how they are changing given the changes occurring in the marketing landscape.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:28 AM

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Who are the various participants in the integrated marketing communications process? Briefly discuss the roles and responsibilities

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Advertisers or clients are the key participants It is their product or service that is being offered ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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