What are some of the problems associated with setting communications objectives? How can marketers overcome these problems?

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What are some of the problems associated with setting communications objectives? How can marketers overcome these problems? Cite examples.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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What are some of the problems associated with setting communications objectives? How can marketers overcome these problems?

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As noted in the chapter setting objectives are not always as easy as it may seem A number of problem...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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