What are some of the problems associated with using sales objectives as the only measure of advertising

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What are some of the problems associated with using sales objectives as the only measure of advertising performance? Can you think of any situation where it may be the best and only measure?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:28 AM

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What are some of the problems associated with using sales objectives as the only measure of advertising

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The most obvious problem with sales objectives is that sales are a function ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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