Some claim that promotion is all about communication, so we should only focus on communication objectives and
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Behavioral objectives are required if one accepts that the target audien...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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