What are the values associated with setting objectives for IMC? How can marketers improve their communications programs

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What are the values associated with setting objectives for IMC? How can marketers improve their communications programs by establishing specific objectives?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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What are the values associated with setting objectives for IMC? How can marketers improve their communications programs

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The values provided by objectives include improved communications as well as planning and decision m...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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