Why is it important for those who work in the field of advertising and promotion to understand

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Why is it important for those who work in the field of advertising and promotion to understand and appreciate all the various integrated marketing communication tools, not just the area in which they specialize?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:39 AM

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Why is it important for those who work in the field of advertising and promotion to understand

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In todays business world marketers use a variety IMC tools to communicate with their customers The v...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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