Discuss how disruptions being created by the digital revolution are impacting advertising agencies. What changes do advertising
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Discuss how disruptions being created by the digital revolution are impacting advertising agencies. What changes do advertising agencies need to make to respond to the impact of digital technology?
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The disruptions being created by the digital revolution are squeezing agencies from all sides Media buying is becoming automated and done by software ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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