Companies like P&G and Kraft Foods have found success by increasing their IMC budgets while other companies

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Companies like P&G and Kraft Foods have found success by increasing their IMC budgets while other companies reduce theirs during a recession. Explain why they have likely achieved this success.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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Companies like P&G and Kraft Foods have found success by increasing their IMC budgets while other companies

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Companies like PG and Kraft are successful for a reason That reason is making sound marketing decisi...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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