Some countries have found success by promoting the nationality of their products, such as the Juan Valdez

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Some countries have found success by promoting the nationality of their products, such as the Juan Valdez campaign for Colombian coffee and the "If it's Danish it's good" campaign for Danish agricultural products. Discuss the viability of a national campaign to promote Ecuadoran roses abroad?
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International Business

ISBN: 978-0133457230

15th edition

Authors: John Daniels, Lee Radebaugh, Daniel Sullivan

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