Some marketers feel that the hierarchy of effects models may no longer reflect the characteristics of the

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Some marketers feel that the hierarchy of effects models may no longer reflect the characteristics of the consumer decision-making process. Discuss the pros and cons of these arguments.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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Some marketers feel that the hierarchy of effects models may no longer reflect the characteristics of the

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A study published in the McKinsey Quarterly pro claimed the purchase funnel dead arguing that consumers no longer make decisions in a linear fashion a...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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