Digital and Social Media Perspective 8-2 discusses the pros and cons of pretesting advertising creative work and
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Digital and Social Media Perspective 8-2 discusses the pros and cons of pretesting advertising creative work and how it is being impacted by the digital revolution. Discuss the pros and cons of the pretesting of creative work done by agencies and how the shift to digital media is impacting copy testing.
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Copy or pretesting has long been a research stalwart for marketers and many companies such as FritoLay still pretest TV commercials or videos that will be used online particularly those backed by larg...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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